The Visual Methodologies Collective has been invited to contribute to the Innovation Labs program, led by the Ministry of Education, Science, and Culture. The program focuses on knowledge development for the cultural and creative sector, with a research path to back it up. The goal of this project, which is funded by Regieorgaan SIA, is to spread the knowledge and insights gained during the program. 

The Collective is part of the research trajectory and will follow and observe four projects up-close to assess what obstacles and learnings emerge from the process of making cultural work more future-proof by putting innovative technologies to work. 

Kick-off event for the Innovation Labs Program in Amsterdam. Photo: Sebastiaan ter Burg

The Innovation Labs program includes 16 projects that have been selected. The topics range from the use of blockchain in the housing market to the expansion of a database of sustainable and biodegradable artist materials and the study of mixed reality techniques for dramatic expression.

Sabine Niederer, Professor, and founder of the Visual Methodologies Collective, and Marloes Geboers will guide and monitor four projects.

Hybrid Models is one of these projects (Effenaar Smart Venue). Effenaar Smart Venue intends to develop new hybrid event formats based on three experiments. The founders see opportunities for a new revenue model as well as a rich ‘home experience.’

Framer Framed, in collaboration with IMPAKT and Hackers & Designers, aims to develop promising answers to the question of how cultural productions, such as live broadcasting and publications, can be meaningful in the long run in a hybrid of online and offline environments.

Break-out tables at the Innovation Labs Kick-off event in Amsterdam. Photo: Sebastiaan ter Burg

The Collective also provides guidance in the Future Materials project (Jan van Eyck Academie). The Jan van Eyck Academie is launching a collaboration with Central Saint Martins, among others, to scale up and expand their hybrid database of sustainable and biodegradable artist materials. Eventually, the project partners hope to contribute to the sustainability of makers’ practices.

Finally, the Collective also follows and supports the Toolkit for the Inbetween project (The Hmm). The Hmm, affect lab, and MU will collaborate to launch ten experiments aimed at hybrid cultural experiences and meaningful interactions between physical and digital audiences.